How to Recognize Matching Gift Donors on Your Donor Wall (Without Double-Counting)
Every development officer has faced the dilemma: a loyal donor submits a $2,500 gift, and six weeks later her employer’s matching gift program contributes another $2,500. Your total raised is $5,000. But whose name goes on the donor wall — hers, her company’s, or both? And if you list both at the $2,500 level, does the donor feel shortchanged when she personally gave half? If you credit either party at the full $5,000, have you misrepresented one contribution at the expense of the other?
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