How to Recognize Matching Gift Donors on Your Donor Wall (Without Double-Counting)
Every development officer has faced the dilemma: a loyal donor submits a $2,500 gift, and six weeks later her employer’s matching gift program contributes another $2,500. Your total raised is $5,000. But whose name goes on the donor wall — hers, her company’s, or both? And if you list both at the $2,500 level, does the donor feel shortchanged when she personally gave half? If you credit either party at the full $5,000, have you misrepresented one contribution at the expense of the other?
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Building an Individual Donor Stewardship Program for Schools and Universities
Educational advancement professionals know the statistic that haunts every development office: only about 43% of first-time donors give a second gift to the same organization. For schools and universities relying on philanthropic support to fund scholarships, facilities, programs, and institutional priorities, this attrition rate represents millions in unrealized potential and broken relationships that never developed beyond transactional exchanges.
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